Amazon versus Google Cloud Services

| March 13, 2013

Amazon and Google have emerged as the biggest competitors for providing cloud services to the masses. Despite their status, though, there are key differences between the two, including their main customers and the specific offerings they provide.

Amazon Cloud Services for Longer-Term Use

Amazon has been in this market space for much longer than Google. As you might expect, this means its cloud services offerings are much more diverse than Google's. Amazon offers more sizes of cloud options, and focuses on infrastructure as a service for companies that rely on technical capabilities and sign on for months or even years at a time. Amazon provides hosting support for data storage and website operations, focusing on long-term usage for its clients.

Google cloud services, on the other hand, is still developing its offering. Accordingly, it tends to work better for clients on project-specific applications. Its platform runs on only the latest technology, while Amazon runs on a larger variety developed over years of experience. For a new project, or for research and development uses, this may give Google a leg up. For longer term, structural use, though, Amazon remains far ahead.

Pricing Structure Reflects the Difference Between Cloud Services

The pricing options for each company reflect these differences. Amazon offers pricing discounts for long-term use, providing incentives for companies to invest in infrastructure services for months or even years at a time. Google does not provide this breadth, instead offering pricing options on a per-project basis.

Again, this does not mean Google is conceding the space, but rather that it has not yet fully entered it. Google teams are continuing to develop that company's infrastructure offering, and it's expected that pricing terms will follow the development cycle.

Google Cloud Services in the Long Term

Amazon reigns supreme in current cloud services offerings for companies seeking stability in the cloud. Moving structural elements of the business makes far more sense with Amazon than with Google.

As Google develops its offering, though, we can expect that advantage to shift somewhat. Amazon continues to develop as well, and its advantage won't disappear entirely anytime soon. But where Amazon is working to continue its present services, Google is using the best new technology to develop solutions for the next generation.

For businesses evaluating cloud computing service options, the choice is fairly clear. For individual cloud-based projects, Google may offer the most innovative options with attractive pricing. For companies seeking more peace of mind and more attractive pricing for longer-term uses, Amazon will usually make the most sense.

Going forward, expect Google to move further into Amazon's market space, using Amazon's experiences to grow into a new generation of competition between these two cloud giants. Call us today to examine your options and choose the best cloud services provider for you.